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Introduction
AirTable is a cloud-based, user-friendly, and AI-driven platform for creating, managing, and sharing databases. It combines the most effective of Excel spreadsheets with relational database administration programs. AirTable provides a freemium subscription mannequin, whereby some restricted options can be utilized free of charge, making it very best for smaller initiatives or freshmen, whereas the paid model gives superior options and a bigger quantity of computing assets.
This text gives a place to begin for anybody considering AirTable and what it has to supply at a newbie’s stage, particularly for information evaluation. The article walks you thru the method of making a brand new AirTable app that includes some information and makes use of it for some primary evaluation procedures.
Signing Up and Creating Your First Mission
As a cloud-based software, AirTable doesn’t require downloading a desktop utility, however merely accessing its web site and signing up. You probably have a Google account, as an illustration, you should utilize it for a fast sign-up; in any other case, there’s the choice to register utilizing an e mail tackle.
As soon as signed up, we’re able to create our first challenge. In AirTable, the idea of base or app is analogous to a challenge or app — basically, a container for all the information — so let’s create a brand new base. In the event you can not see at first look the “create clean app” button, you might have to verify for the “Create” button on the bottom-left nook or, alternatively, if there’s an “x” icon to be clicked on the top-right nook, click on on it and you can be prompted to created a clean app.
It is best to then see a display screen like this:

New base (challenge) in AirTable
Now it is time to import some information. AirTable bases consist of 1 or a number of tables. By default, an empty desk named “Desk 1” seems. Subsequent to it, there’s a tab referred to as “+ Add or import“, which we are going to click on on. In AirTable, there are numerous choices so as to add information to our challenge, as an illustration, from spreadsheets in Google Sheets or Excel, Salesforce, Google Drive, Trello, and plenty of extra. We’ll use one of many easiest approaches: importing a CSV file, concretely from a URL. To take action, choose “CSV file“, and on the left-hand aspect of the rising window, select “Hyperlink (URL)“, as proven beneath:

Importing CSV information through URL
Copy the next URL to a dataset I made out there for you in GitHub, and paste it into the textual content subject that seems. Then click on on the right-hand aspect blue button, and when requested to create a brand new desk or use an current one, be sure to create a brand new desk. Don’t be tempted to make use of the prevailing default desk referred to as “Desk 1”, as that desk schema will not be suitable with that of the dataset we’re importing.
That is it! You now have a brand new desk populated with the imported information, which comprises information of prospects in a shopping center, with the next attributes:
- Buyer ID: the numerical identifier of a buyer.
- Gender: the client’s gender, particularly male or feminine.
- Age: the client’s age expressed as an integer.
- Earnings: the client’s annual earnings in hundreds of US {dollars} ($).
- Spending rating: a normalized rating ranging between 1 and 100 of the client’s spending stage.
Starting Information Evaluation
Within the imported desk, all columns are of numerical sort, apart from “Gender”, which is categorical. In AirTable, a categorical column with one potential worth per occasion amongst a predefined set of them is named “Single Choose”. You possibly can verify or modify the properties of “Gender” or some other subject by hovering on the column header, clicking on the v-like icon that seems, and deciding on “Edit subject”. For this tutorial, we are going to go away are column sorts as they’re, and proceed to carry out some evaluation.
Grouping prospects by gender: Grouping information information by values of a categorical attribute is as straightforward as clicking on the “Group” button above the desk. Choose “Gender” after which “Collapse all” to see aggregated summaries of your information for every gender. By default, you will note the full (sum) of values per attribute and gender, however you can too select to see the common (or median, min, max, and many others.) values of columns like earnings, spending rating, and so forth. This may be achieved as proven within the following screenshot:

Analyzing grouped prospects by gender
We will observe that males have, on common, larger earnings than females, however girls spend greater than males.

Common earnings and spending rating by gender
To take away a grouping of the information, merely click on on the “Group” icon once more, then click on on the bin icon subsequent to the created grouping to take away it and see your full, ungrouped desk once more.
Filtering younger prospects: Subsequent, let’s attempt to do a filtering. That is a straightforward and intuitive operation out there on the “Filter” icon subsequent to the beforehand used “Group” icon. Within the pop-up dialog, choose “+ Add situation”. A filtering situation consists of three components: a subject or column identify, an operator, and a price. Examples of situations are “Age >= 39”, “Spending Rating = 10”, “Gender will not be Male”, and many others. To filter younger prospects, we are going to set the situation “Age
Utilizing formulae to outline an “earnings class” subject: AirTable permits the creation of recent columns underneath many various approaches, formulae being one in every of them. Merely click on the “+” button subsequent to the right-most column in your desk so as to add a brand new column, and select “Components” because the creation methodology or column sort. As an illustration, we are able to use the next system:
To create a brand new column referred to as “Earnings class” whose values (classes) can be outlined relying on the worth of the annual earnings column, by following the above system consisting of two nested conditionals. If you’re not accustomed to spreadsheet-like formulae syntax, do not panic, there’s a “Create system with AI” button whereby AirTable’s AI assistant may help construct a system primarily based in your specs or purpose.

Utilizing formulae to create a brand new column
Utilizing interfaces to visualise your information: Airtable interfaces are used to generate information visualizations. This characteristic is proscribed within the free tier, however it’s nonetheless potential to create easy dashboards with components like bar charts and pivot tables — that’s, cross-column tables that summarize and combination the information primarily based on subject combos. To attempt creating an interface, click on on “interfaces” on the prime toolbar, and comply with the assistant steps. Chances are you’ll find yourself getting one thing like this dashboard:

Interface dashboard in AirTable
Notice that interfaces are designed to be shareable amongst groups, e.g., for driving enterprise intelligence processes.
Wrapping Up
This text launched AirTable, a flexible and user-friendly cloud-based platform for information administration and evaluation, combining options of spreadsheets and relational databases with AI-powered features. The information supplied on this article is meant to introduce new customers to AirTable and description some primary features for information evaluation. For sure, whereas they haven’t been our predominant focus, AI options supplied by the software are arguably one of many really helpful subsequent steps to discover past this level.
Iván Palomares Carrascosa is a pacesetter, author, speaker, and adviser in AI, machine studying, deep studying & LLMs. He trains and guides others in harnessing AI in the actual world.