In a brand new effort to advance sovereign AI for European public service media, NVIDIA and the European Broadcasting Union (EBU) are working collectively to provide the media {industry} entry to high-quality and trusted cloud and AI applied sciences.
Introduced at NVIDIA GTC Paris at VivaTech, NVIDIA’s collaboration with the EBU — the world’s main alliance of public service media with greater than 110 member organizations in 50+ nations, reaching an viewers of over 1 billion — focuses on serving to construct sovereign AI and cloud frameworks, driving workforce improvement and cultivating an AI ecosystem to create a extra equitable, accessible and resilient European media panorama.
The work will create higher foundations for public service media to learn from European cloud infrastructure and AI providers which can be completely ruled by European coverage, adjust to European information safety and privateness guidelines, and embody European values.
Sovereign AI ensures nations can develop and deploy synthetic intelligence utilizing native infrastructure, datasets and experience. By investing in it, European nations can protect their cultural id, improve public belief and assist innovation particular to their wants.
“We’re proud to collaborate with NVIDIA to drive the event of sovereign AI and cloud providers,” mentioned Michael Eberhard, chief know-how officer of public broadcaster ARD/SWR, and chair of the EBU Technical Committee. “By advancing these capabilities collectively, we’re serving to be certain that highly effective, compliant and accessible media providers are made out there to all EBU members — powering innovation, resilience and strategic autonomy throughout the board.”
Empowering Media Innovation in Europe
To assist the event of sovereign AI applied sciences, NVIDIA and the EBU will set up frameworks that prioritize independence and public belief, serving to be certain that AI serves the pursuits of Europeans whereas preserving the autonomy of media organizations.
By means of this collaboration, NVIDIA and the EBU will develop hybrid cloud architectures designed to satisfy the best requirements of European public service media. The EBU will contribute its Dynamic Media Facility (DMF) and Media eXchange Layer (MXL) structure, aiming to allow interoperability and scalability for workflows, in addition to cost- and energy-efficient AI coaching and inference. Following open-source ideas, this work goals to create an accessible, dynamic know-how ecosystem.
The collaboration will even present public service media corporations with the instruments to ship personalised, contextually related providers and content material suggestion techniques, with a give attention to transparency, accountability and cultural id. This will probably be realized by means of funding in sovereign cloud and AI infrastructure and software program platforms comparable to NVIDIA AI Enterprise, customized basis fashions, massive language fashions educated with native information, and retrieval-augmented technology applied sciences.
As a part of the collaboration, NVIDIA can be making out there assets from its Deep Studying Institute, providing European media organizations complete coaching applications to create an AI-ready workforce. This can assist the EBU’s efforts to assist guarantee information integrity within the age of AI.
As well as, the EBU and its companions are investing in native information facilities and cloud platforms that assist sovereign applied sciences, comparable to NVIDIA GB200 Grace Blackwell Superchip, NVIDIA RTX PRO Servers, NVIDIA DGX Cloud and NVIDIA Holoscan for Media — serving to members of the union obtain safe and cost- and energy-efficient AI coaching, whereas selling AI analysis and improvement.
Partnering With Public Service Media for Sovereign Cloud and AI
Collaboration inside the media sector is important for the event and software of complete requirements and greatest practices that make sure the creation and deployment of sovereign European cloud and AI.
By partaking with unbiased software program distributors, information heart suppliers, cloud service suppliers and unique tools producers, NVIDIA and the EBU goal to create a unified strategy to sovereign cloud and AI.
This work will even facilitate discussions between the cloud and AI {industry} and European regulators, serving to guarantee the event of sensible options that profit each most people and media organizations.
“Constructing sovereign cloud and AI capabilities based mostly on EBU’s Dynamic Media Facility and Media eXchange Layer structure requires robust cross-industry collaboration,” mentioned Antonio Arcidiacono, chief know-how and innovation officer on the EBU. “By collaborating with NVIDIA, in addition to a broad ecosystem of media know-how companions, we’re fostering a shared basis for belief, innovation and resilience that helps the expansion of European media.”
Study extra about the EBU.
Watch the NVIDIA GTC Paris keynote from NVIDIA founder and CEO Jensen Huang at VivaTech, and discover GTC Paris periods.