AI is packing and transport effectivity for the retail and shopper packaged items (CPG) industries, with a majority of surveyed corporations within the area reporting the know-how is growing income and lowering operational prices.
International manufacturers are reimagining each aspect of their companies with AI, from how merchandise are designed and manufactured to how they’re marketed, shipped and skilled in-store and on-line.
At NVIDIA GTC Paris at VivaTech, trade leaders together with L’Oréal, LVMH and Nestlé shared how they’re utilizing instruments like AI brokers and bodily AI — powered by NVIDIA AI and simulation applied sciences — throughout each step of the product lifecycle to reinforce operations and experiences for companions, clients and staff.
3D Digital Twins and AI Remodel Advertising and marketing, Promoting and Product Design
The assembly of generative AI and 3D product digital twins ends in limitless artistic potential.
Nestlé, the world’s largest meals and beverage firm, at present introduced a collaboration with NVIDIA and Accenture to launch a brand new, AI-powered in-house service that may create high-quality product content material at scale for e-commerce and digital media channels.
The brand new content material service, primarily based on digital twins powered by the NVIDIA Omniverse platform, creates precise 3D digital replicas of bodily merchandise. Product packaging might be adjusted or localized digitally, enabling seamless integration into numerous environments, equivalent to seasonal campaigns or channel-specific codecs. Which means new artistic content material might be generated with out having to consistently reshoot from scratch.
The service is developed in partnership with Accenture Track, utilizing Accenture AI Refinery constructed on NVIDIA Omniverse for superior digital twin creation. It makes use of NVIDIA AI Enterprise for generative AI, hosted on Microsoft Azure for strong cloud infrastructure.
Nestlé already has a baseline of 4,000 3D digital merchandise — primarily for international manufacturers — with the ambition to transform a complete of 10,000 merchandise into digital twins within the subsequent two years throughout international and native manufacturers.
LVMH, the world’s main luxurious items firm, house to 75 distinguished maisons, is bringing 3D digital twins to its content material manufacturing processes by way of its wine and spirits division, Moët Hennessy.
The group partnered with content material configuration engine Grip to develop an answer utilizing the NVIDIA Omniverse platform, which permits the creation of 3D digital twins that energy content material variation manufacturing. With Grip’s resolution, Moët Hennessy groups can shortly generate digital advertising belongings and experiences to advertise luxurious merchandise at scale.
The initiative, led by Capucine Lafarge and Chloé Fournier, has been acknowledged by LVMH as a number one strategy to scaling content material creation.
L’Oréal Provides Advertising and marketing and On-line Buying an AI Makeover
Innovation begins on the drafting board. Right now, that board is digital — and it’s powered by AI.
L’Oréal Groupe, the world’s main magnificence participant, introduced its collaboration with NVIDIA at present. By this collaboration, L’Oréal and its accomplice ecosystem will leverage the NVIDIA AI Enterprise platform to rework its shopper magnificence experiences, advertising and promoting content material pipelines.
“AI doesn’t suppose with the identical constraints as a human being. That opens new avenues for creativity,” mentioned Anne Machet, international head of content material and leisure at L’Oréal. “Generative AI permits our groups and accomplice companies to discover artistic potentialities.”
CreAItech, L’Oréal’s generative AI content material platform, is augmenting the creativity of selling and content material groups. Combining a modular ecosystem of fashions, experience, applied sciences and companions — together with NVIDIA — CreAltech empowers entrepreneurs to generate hundreds of distinctive, on-brand photographs, movies and features of textual content for various platforms and international audiences.
The answer empowers L’Oréal’s advertising groups to shortly iterate on campaigns that enhance shopper engagement throughout social media, e-commerce content material and influencer advertising — driving larger conversion charges.
Noli.com, the primary AI-powered multi-brand market startup based and backed by the L’Oréal Groupe, is reinventing how individuals uncover and store for magnificence merchandise.
Noli’s AI Magnificence Matchmaker expertise makes use of L’Oréal Groupe’s century-long experience in magnificence, together with its intensive information of magnificence science, magnificence tech and shopper insights, constructed from over 1 million pores and skin information factors and evaluation of hundreds of product formulations. It provides customers a BeautyDNA profile with expert-level steerage and customized product suggestions for skincare and haircare.
“Magnificence customers are sometimes overwhelmed by alternative and struggling to seek out the merchandise which might be proper for them,” mentioned Amos Susskind, founder and CEO of Noli. “By making use of the most recent AI fashions accelerated by NVIDIA and Accenture to the unparalleled information base and experience of the L’Oréal Groupe, we are able to present hyper-personalized, explainable suggestions to our customers.” 
The Accenture AI Refinery, powered by NVIDIA AI Enterprise, will present the platform for Noli to experiment and scale. Noli’s new agent fashions will use NVIDIA NIM and NVIDIA NeMo microservices, together with NeMo Retriever, working on Microsoft Azure.
Fast Innovation With the NVIDIA Associate Ecosystem
NVIDIA’s ecosystem of resolution supplier companions empowers retail and CPG corporations to innovate sooner, personalize buyer experiences, and optimize operations with NVIDIA accelerated computing and AI.
International digital company Monks is reshaping the panorama of AI-driven advertising, artistic manufacturing and enterprise transformation. On the coronary heart of their innovation lies the Monks.Stream platform that enhances each the pace and class of artistic workflows by way of NVIDIA Omniverse, NVIDIA NIM microservices and Triton Inference Server for lightning-fast inference.
AI picture options supplier Bria helps retail giants like Lidl and L’Oreal to reinforce advertising asset creation. Bria AI transforms static product photographs into compelling, dynamic ads that may be shortly scaled to be used throughout any advertising want.
The corporate’s generative AI platform makes use of NVIDIA Triton Inference Server software program and the NVIDIA TensorRT software program growth package for accelerated inference, in addition to NVIDIA NIM and NeMo microservices for fast picture technology at scale.
Bodily AI Brings Acceleration to Provide Chain and Logistics
AI’s influence extends far past the digital world. Bodily AI-powered warehousing robots, for instance, are serving to maximize effectivity in retail provide chain operations. 4 in 5 retail corporations have reported that AI has helped cut back provide chain operational prices, with 25% reporting value reductions of at the very least 10%.
Expertise suppliers Lyric, KoiReader Applied sciences and Exotec are tackling the challenges of integrating AI into complicated warehouse environments.
Lyric is utilizing the NVIDIA cuOpt GPU-accelerated solver for warehouse community planning and route optimization, and is collaborating with NVIDIA to use the know-how to broader provide chain decision-making issues. KoiReader Applied sciences is tapping the NVIDIA Metropolis stack for its pc imaginative and prescient options inside logistics, provide chain and manufacturing environments utilizing the KoiVision Platform. And Exotec is utilizing NVIDIA CUDA libraries and the NVIDIA JetPack software program growth package for embedded robotic programs in warehouse and distribution facilities.
From real-time robotics orchestration to predictive upkeep, these options are delivering influence on uptime, throughput and value financial savings for provide chain operations.
Be taught extra by becoming a member of a follow-up dialogue on digital twins and AI-powered creativity with Microsoft, Nestlé, Accenture and NVIDIA at Cannes Lions on Monday, June 16.
Watch the NVIDIA GTC Paris keynote from NVIDIA founder and CEO Jensen Huang at VivaTech, and discover GTC Paris classes.